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Jeff Krukin - Award-winning leadership applied to the aerospace, defense and IT industries

The Aero/Space Economy


Strategic    Consulting 

Time For A Blogging Pause To Focus on Space, Suborbital Aviation, and Defense Consulting PDF Print E-mail
Written by Jeff Krukin   
Thursday, 19 August 2010

Creating business and economic value by moving humanity into the solar system is not your typical 9-5 job.  Indeed, as in all other entrepreneurial ventures there is only one thing that will carry you forward during the difficult and dark days that are always invisibly lurking ahead.  It is not your business plan, nor your marketing plan, nor your financials.  Only that irrational passion in your soul that will not let you stop doing what you are compelled to do because it is what you are here to do will keep you going.  That, and staying focused on the opportunities.

And these opportunities have increased due to NASA's reinvigorated commercial orientation and the emerging entrepreneurial NewSpace (suborbital aviation, vertical launch, orbiting facilities and destinations, etc.) industry.  This, plus the fact that the ongoing expansion of the Universe is not adding more hours to the day (nor making it easier to find a parking spot, as Woody Allen once said), has led me to put my digital quill aside and focus on my consulting.  It's the most effective and efficient way to continue my commitment to the exploration, settlement, and development of our Moon (the eighth continent) and the solar system beyond and the creation of new jobs and wealth at home.

Also, my work and connections within the space/aerospace community have introduced me to new friends and provided consulting engagements in the Defense industry.  As government budgets shrink due to the financial and economic situation, Aerospace and Defense companies that have relied primarily on cost-plus government contracts will be forced to find new commercial opportunities.  Some firms understand this and see opportunity within the uncertainty, both within their current markets and perhaps in new and unfamiliar markets.  Other companies will try a "business as usual" approach and hope that the turmoil is only temporary, that the good times will return if they only stay their tried-and-true course.  In either case, I look forward to helping executives and managers make the difficult strategic decisions and implement the resulting... and challenging... new tactics.

So even though the date of this entry will recede into the past, everything else on my website is current.  And should some future topic create within me a burning desire to add my voice, I'll write another Op-Ed for Space News, the Raleigh News & Observer, or some other publication.

Thank you for visiting, and since you made the e-trip I hope you'll enjoy some of my favorite quotes in the rest of this piece.  And you can follow my space ramblings on Twitter.

STEM Education Initiative Puts Student Experiments on Space Shuttle PDF Print E-mail
Written by Jeff Krukin   
Wednesday, 04 August 2010
Hello friends and fellow space enthusiasts.  I need your help with an urgent request and an experiment in instant viral philanthropy to benefit a space-based STEM education initiative. American Aerospace Advisors, Inc. has developed the Commercial Reusable Experiments for Science and Technology (CREST-1) mission, launching on the historic last scheduled space shuttle (Endeavour, STS-134) on Feb. 26, 2011. More info at
Senate's NASA Authorization Bill Threatens NewSpace Industry PDF Print E-mail
Written by Jeff Krukin   
Wednesday, 14 July 2010

The FY2011 NASA Authorization Bill will come-up for vote in the Senate tomorrow, July 15th.  Two programs that provide vital support to the NewSpace entrepreneurial space industry are in mortal danger of being slashed or completely cut.  These are the Commercial Crew Program and Commercial Reusable Suborbital Research (CRuSR) Program.

If you believe in NewSpace, then you must call your Senators if you live in any of the states listed in the rest of this entry.

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IMAGE "NewSpace Nation: America's Emerging Entrepreneurial Space Industry"

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The Human-Space Connection®

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